Cultivate California
Brand Design + Web Design
Brand Overview
Cultivate California is a non-profit funded by irrigated agriculture, working to educate the state’s urban communities on why its farms matter and what it takes to get food to their tables. The organization reaches audiences primarily through social media and influencer partnerships, building outreach that connects city life back to the land that feeds it. As engagement grew, so did the need for a brand that could carry that mission further.
Our Solution
A logo was the only piece of brand this nonprofit had in place, so we used it as our starting point. After a thoughtful refresh, we expanded outward, building out the type, color, alternate logos, marks, and patterns that turned a single symbol into a cohesive, immersive identity. Since the photography leans gritty, we kept the design refined to balance it, with a palette inspired by pistachios and artichokes. Now every piece works together to represent the organization clearly and consistently.
